Traction is an excellent book detailing 19 tactical channels to enter the a market or to grow a startup at scale. This book only covers growing from a marketing and sales perspective and doesn't have details about startup infrastructure and cultural design to sustain fast growth.
The authors do a great job showing case studies on how each tactic works.
The Book then goes into the right mental model you will need in order to pick the right traction models and how to test them.
