Why I recommend this book:

Traction is an excellent book detailing 19 tactical channels to enter the a market or to grow a startup at scale. This book only covers growing from a marketing and sales perspective and doesn't have details about startup infrastructure and cultural design to sustain fast growth.

The authors do a great job showing case studies on how each tactic works.

The 19 Channels to Gain Traction for your startup are

  1. Targeting niche blogs
  2. Media mentions
  3. Unconventional PR
  4. Paid search
  5. Social and display ads
  6. Offline advertisement
  7. SEO
  8. Content marketing
  9. Email marketing
  10. Widgets, microsites and free tools
  11. Customer referrals
  12. Strategic partnerships
  13. Sales
  14. Affiliate programs
  15. Existing platforms
  16. Trade shows
  17. Offline events
  18. Speaking engagements
  19. Community building

The Book then goes into the right mental model you will need in order to pick the right traction models and how to test them.

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