The Best Way To Do Seo For Saas

Are you looking for the best way to do SEO for your SAAS? If so, you've come to the right place.

As a seasoned SEO strategist for SaaS, I've seen it all and know what works best. In this article, I'll share my top tips and tricks for achieving success with SEO for SAAS. 

You don't need to be an expert in SEO to take advantage of these methods; just follow my advice and you'll be well on your way to optimizing your site in no time!

Understanding What Seo Is

Search Engine Optimization (SEO) for SaaS is a powerful tool for any business looking to maximize their online presence. It's the process of optimizing web content and website architecture to make it easier for search engine crawlers to find, index, and rank your website in organic search results.

As a company that provides Software-as-a-Service (SaaS), utilizing an effective SEO strategy is key to getting discovered by potential customers.

The first step in developing an effective SEO strategy for SaaS businesses is understanding the fundamentals of SEO. This involves researching and understanding what keywords are important to target, how to structure content on your website, and how other websites in your industry are using SEO best practices to increase their visibility.

Knowing the meaning of SEO in relation to SaaS will help you develop a targeted approach tailored specifically to the needs of your business.

The second step is selecting an appropriate platform or software solution that will assist you with managing your SEO tasks effectively. There are many options available today such as WordPress, Magento, Drupal and more.

Choosing the right platform not only helps simplify the process but also allows you access to tools that can help optimize content and track performance metrics like clicks, impressions, and rankings over time. With these tools at your disposal, you can be sure that your efforts will be rewarded with increased visibility for your brand in search engine results pages (SERPs).

Knowing Your Audience

Now that you understand what SEO is, it’s time to get to know your audience. Knowing your audience is critical for developing effective SEO strategies for SaaS companies. If you don’t know who you’re targeting, you won’t be able to create content that will attract them and improve your SEO.

Start by understanding the demographics of your target market. What age group are they in? Where do they live? What gender are they? What other products or services do they use? Once you have this information, you can begin to craft content that resonates with them.

Additionally, research the type of language and topics they like to discuss so that you can tailor your content accordingly. You should also look at how people are searching for SaaS solutions online. Knowing what keywords people use when searching for SaaS solutions will enable you to optimize your content and make sure it appears prominently in search engine results pages (SERPs).

You can also use these keywords in titles, descriptions, and meta tags on webpages in order to increase visibility and rankings. By focusing on the right keywords, you can ensure that potential customers find your website easily when they search for SaaS solutions online.

Creating Quality Content

Creating quality content is essential for SEO success when it comes to SaaS. A great content strategy helps to inform, engage, and retain customers all while boosting website visibility.

To create the best way to do SEO for SaaS platforms, startups, and companies, there are a few key steps to consider.

Firstly, focus on topics that are relevant and interesting for your target audience. For example, if you're targeting small business owners then create content centered around how they can use SaaS products to increase efficiency or reduce costs. This will encourage readers to engage with your content as well as gain insights into how they can use your product or service.

Secondly, optimize your content for SEO purposes by incorporating keywords related to your audience’s search queries. This will help search engines find and index your content more easily so that it can be discovered by potential customers. Additionally, make sure that titles and meta descriptions are optimized with these keywords in order to increase click-through rates and drive more traffic to your website.

Finally, use social media channels like Twitter and Instagram as an effective way of sharing your content with a wider audience. Make sure to include relevant hashtags related to your audience and the content in order to reach more people who may be interested in what you have to say. Additionally, build relationships with influencers in the industry who can help spread the word about your content and draw even more attention towards it.

By following these steps you'll be able to create quality content that helps increase visibility while also driving engagement from potential customers.

Optimizing Your Website

Now that you have quality content for your website, it’s time to focus on how to optimize it. The easiest SEO for SaaS is making sure that your website is properly structured and optimized for search engine algorithms. With the right techniques, you can make sure that your website gets seen by potential customers.

The first step in optimizing your website is to target the right keywords. Identifying which keywords are most relevant to your product or service will help you create content that ranks higher in search results. Additionally, using keywords strategically throughout your content helps increase visibility on search engines.

While keyword research can seem daunting, there are many tools available today that will help simplify the process.

The next step is to ensure your website is optimized for mobile devices and has a fast loading speed. Mobile-friendly websites have better user experience, which leads to more engagement and higher conversion rates. Moreover, faster loading times lead to higher rankings in search engine results pages (SERPs).

To achieve this, use modern page design techniques such as optimizing images and compressing files. Additionally, take advantage of caching technologies like Content Delivery Networks (CDNs) and browser caching so visitors don’t have to wait long for web pages to load.

By following these steps you can ensure that your website is correctly structured and optimized for SEO success with SaaS products or services. This will allow potential customers to find you easily on Google and other major search engines through organic searches – leading them one step closer toward becoming a customer of yours.

Leveraging Social Media

Social media has become an integral part of the SEO strategies for SaaS companies. It provides an invaluable opportunity to engage with potential customers, build trust and awareness, and drive traffic to the website.

Creating content that resonates with your target audience should be at the heart of your social media efforts. By providing valuable information in a format that appeals to them, you can create a loyal following who will share and engage with your content. This type of engagement helps boost search engine rankings as well as driving more visitors to the website.

In addition, adding social media links on each page of your site can help search engines recognize your brand’s presence across different channels. This further enhances your credibility and visibility online, creating more opportunities for potential customers to find you.

With careful consideration of its benefits, leveraging social media can become an effective tool in achieving overall SEO success for SaaS companies.

Utilizing Link Building

Link building is one of the most important components of SEO; it provides your website with credibility and indicates to search engines that your site is trusted by other websites. It also helps to increase the visibility of your website in search engine results pages (SERPs).

Link building involves creating relationships with other websites and having them link back to yours. This can be done through guest blogging, content syndication, press releases, directory listings, or even social media marketing campaigns.

By increasing the number of links pointing back to your website, you can increase its authority and rank higher in SERPs—helping you capture more organic traffic from search engines.

Though link building is a time-consuming process, it's worth the effort for SaaS businesses looking to boost their rankings in SERPs. With the right strategy in place, you can increase the visibility of your website and generate more organic traffic with ease—allowing you to grow your business and reach new heights.

Performing Technical Seo

Technical SEO is an important part of helping your SaaS business get found online. It involves optimizing the technical aspects of your website like page speed, crawlability, structured data, and more. This ensures that search engines can accurately index and rank your pages for relevant queries.

To start with technical SEO, you'll need to audit your current website performance. Pay attention to factors like page loading time, mobile responsiveness, and server speeds. Also check for any broken links or 404 errors that could be preventing crawler bots from properly accessing your pages.

Once you have a good understanding of how well your site performs technically, you can take steps to improve it.

Optimizing page speed is a great place to start. You don't want potential customers waiting too long for pages or content to load. Compressing images, minifying code, and using caching techniques are just some of the ways to make sure your site is lightning fast.

Additionally, adding structured data to your web pages helps search engines better understand the context behind them and make them easier to find in search results.

Engaging In Local Seo

When it comes to SEO for SaaS, local SEO is an important part of the equation. It allows your business to rank higher in local SERPs—which can make a huge difference when it comes to reaching the right customers. Local SEO can be a powerful tool, but it requires strategy and dedication to get right.

Getting started with local SEO requires proper research and keyword optimization. You’ll need to identify the most relevant keywords for your business and then optimize your website content for those terms.

Additionally, you'll need to ensure that your website is properly structured so that search engines can accurately index and crawl your content. This includes using schema markup, ensuring all page titles are optimized, and submitting a sitemap so that search engines know what pages they should prioritize in their rankings.

In order to effectively compete in local search results, you’ll also need to create quality backlinks from other websites in your area—this helps demonstrate your authority within the local market.

Additionally, optimizing your Google My Business listing with accurate information about your business will help improve visibility on both organic and map listings in SERPs. Taking these steps will help ensure that you’re ranking as highly as possible for relevant terms in local searches—helping you reach more customers who are looking for services like yours.

Tracking Your Progress

Getting the most out of your SEO strategy for SaaS requires careful tracking and monitoring. To do this effectively, you should measure progress at regular intervals. This will help you identify any areas that need improvement and make sure you’re getting the most out of your efforts.

The first step in tracking your progress is to establish goals. You should be able to define what success looks like in terms of organic traffic growth and key performance indicators (KPIs). Once you have these goals established, you can begin measuring and monitoring progress against them.

This could include analyzing website analytics data, such as page views, bounce rate, time on site, and conversions. Additionally, it’s a good idea to track rankings for targeted keywords on search engine result pages (SERPs).

Using analytics tools such as Google Analytics or Search Console can also provide valuable insight into how well your SEO campaign is performing. These tools can help identify any issues with content structure, targeting accuracy, link building strategies and more.

By regularly reviewing your analytics data and SERP rankings, you can ensure that your SaaS SEO strategy is continuously improving over time – helping boost visibility and attract more customers.


As an SEO strategist for SaaS, I understand the importance of optimizing your website and content to maximize online visibility.

Developing a comprehensive SEO strategy that includes quality content creation, social media leveraging, link building, technical SEO, and local SEO will ensure you stay ahead of the competition and drive organic traffic to your site.

By tracking your progress and making adjustments along the way, you'll be able to maximize your ROI and reach more potential customers.

Ultimately, with the right approach to SEO for SaaS, you can make sure your business reaches its full potential online.

What is Crawlability and why SaaS companies need to pay attention

The Importance of Crawlability for SaaS Companies

As a digital marketing agency that specializes in Search Engine Optimization, we cannot stress enough the importance of crawlability for SaaS companies. In this blog, we will dive deep into what crawlability is, why it matters, and how it affects your website's ranking on search engines.

What is Crawlability?

Crawlability is the ability of search engine bots to crawl and index your website's pages. A search engine bot, also known as a spider or crawler, is a software program that crawls the web and collects information from web pages. The collected information is then used by search engines to determine the relevance and ranking of a web page for a particular search query.

Why Does Crawlability Matter?

  1. Increase Visibility: If your website is not crawlable, search engine bots will not be able to index your pages. This means that your website will not show up in search results, resulting in a significant loss of visibility for your brand.
  2. Improve User Experience: Crawlability also affects user experience. If a user clicks on a link that leads to a page that is not crawlable, they will be met with a 404 error page. This creates a negative user experience, which can result in a high bounce rate and decreased engagement.
  3. 3. Boost Ranking: Proper crawlability ensures that search engines can index your pages and understand the content. This, in turn, can lead to higher rankings on search engine results pages (SERPs).
  4. 4. Stay Ahead of Competitors: If your competitors have better crawlability, they will have an advantage in search engine rankings and visibility. By improving your website's crawlability, you can stay ahead of the competition and attract more organic traffic.

Factors That Affect Crawlability

  1. Robots.txt File: A robots.txt file is a text file that tells search engine bots which pages to crawl and which pages to ignore. If you have important pages that you want search engines to crawl, make sure they are not blocked by the robots.txt file.
  2. Site Speed: Slow loading speeds can negatively affect crawlability. Search engine bots have a limited amount of time to crawl a website, and slow loading speeds can result in incomplete crawls.
  3. Duplicate Content: Duplicate content can confuse search engine bots and result in lower crawlability. Make sure your website has unique, original content to improve crawlability.
  4. Broken Links: Broken links can negatively affect crawlability and user experience. Make sure all links on your website are functional and lead to valid pages.

How to Improve Crawlability

  1. Optimize Robots.txt File: Ensure that important pages are not being blocked by your robots.txt file.
  2. Improve Site Speed: Optimize your website's loading speed by compressing images, minifying code, and using caching.
  3. Eliminate Duplicate Content: Use tools like Copyscape to identify and eliminate duplicate content on your website.
  4. Fix Broken Links: Use tools like Screaming Frog to identify broken links and fix them.

Stay Optimized to beat the competition

Improving your website's crawlability is a critical aspect of Search Engine Optimization. By ensuring that your website is crawlable, you can increase visibility, improve user experience, boost ranking, and stay ahead of the competition. So, optimize your robots.txt file, improve site speed, eliminate duplicate content, and fix broken links to improve your website's crawlability.

Don't let crawlability issues hold your website back! Contact The Joshua Studio today to learn more about how we can help improve your website's crawlability and increase organic traffic.

What Is A Soft 404 And How To Fix It

Are you struggling to understand why your website isn't ranking as high as it should be?

One possible culprit could be soft 404 errors. Soft 404 errors occur when a page on your website appears to be functioning, but in reality, it doesn't provide any useful content or information to the user.

If left unchecked, these errors can harm your website's ranking and user experience. Don't worry, though - fixing soft 404 errors is a relatively simple process.

In this article, we'll explain what soft 404 errors are, why they matter, and how to identify and fix them on your website. By the end of this guide, you'll have the knowledge and tools you need to ensure your website is functioning properly and ranking as high as possible.

So, let's dive in!

What Are Soft 404 Errors?

When it comes to 404 errors, there are two types: hard and soft.

Hard 404 errors occur when a page is completely missing or has been removed from the website.

Soft 404 errors, on the other hand, are when a page still exists but the content is either irrelevant or doesn't provide any useful information to the user.

So, what are soft 404 errors? They are essentially pages that are not functioning properly, even though they technically still exist on the website.

It's important to address soft 404 errors because they can negatively impact your website's SEO and user experience.

What Is the Difference Between (Hard) 404 and Soft 404 Errors?

You may be feeling frustrated and confused about the difference between a (hard) 404 error and a soft 404 error, but understanding this distinction is crucial for improving your website's user experience.

Simply put, a hard 404 error occurs when a page is not found and returns a standard 404 error message. On the other hand, a soft 404 error occurs when a page is found but the content is not relevant to the user's search, leading to confusion and a poor user experience.

Common misconceptions about soft 404 errors include thinking that they're not important or that they don't impact SEO rankings. However, soft 404 errors can be just as damaging to user experience and SEO as hard 404 errors.

For example, if a user clicks on a link expecting to find relevant content but instead receives a generic error message, they're likely to leave the website and look for information elsewhere.

Proper error handling, including identifying and fixing soft 404 errors, is crucial for maintaining user engagement and improving website performance.

Best practices for preventing soft 404s include regularly monitoring your website for broken links and irrelevant content, providing clear and informative error messages, and using redirects to guide users to relevant content.

Can Soft 404 Errors Impact My Site Ranking?

Soft 404 errors can have a negative impact on your site's ranking, so it's important to address them promptly.

When Google's algorithm detects a soft 404 error, it can interpret it as a low-quality page, resulting in a decrease in ranking. This happens because soft 404 errors indicate that your website has missing or broken pages, which can negatively affect user experience and site traffic.

To prevent this from happening, it's essential to fix soft 404 errors as soon as possible. You can do this by redirecting the missing pages to relevant pages on your site, updating links to the correct pages, or creating custom 404 pages with helpful information.

By doing so, you not only improve your site's ranking factors but also provide a better user experience, boost site traffic, and enhance SEO optimization.

Remember, addressing soft 404 errors is a crucial step in maintaining a healthy website and keeping your audience satisfied.

What Problems Can Soft 404s Cause?

Dealing with soft 404 errors can be a headache, as they can cause negative impacts on your site's ranking, user experience, and traffic. Soft 404 errors occur when a page returns a 200 OK status code, but the content is not found or is irrelevant to the user's search intent.

Here are some problems that soft 404s can cause:

By addressing soft 404 errors, you can improve your site's SEO, user experience, and crawlability, resulting in better rankings, traffic, and engagement.

How do I know if I have 404 problems?

Determining whether your website is experiencing any 404 errors can be accomplished by utilizing various tools and methods. One common cause of 404 errors is broken links, which can occur when pages are deleted or moved without updating links. Another cause is mistyped URLs.

Impact on user experience is significant as 404 errors can lead to frustration and confusion among users, and may result in a high bounce rate. Analyzing web traffic is an effective method to identify 404 errors. Google Analytics can provide information on the pages that are returning 404 errors.

Prevention methods include regularly updating links and performing regular website maintenance. Implementing 301 redirects can also help to prevent 404 errors. It's important to regularly check for 404 errors and ensure that they are fixed promptly. Regular website maintenance should be part of any website owner's routine to ensure a smooth user experience and improve search engine optimization.

By being proactive in identifying and fixing 404 errors, you can ensure that your website remains user-friendly and accessible.

Find Soft 404 Errors in Google Search Console

If you want to make sure your website is running smoothly and providing the best user experience possible, it's important to regularly check for and address any 404 errors. This includes soft 404 errors, which can be found and analyzed in Google Search Console.

Soft 404 errors occur when a page is not found, but instead of displaying a traditional 404 error message, the server returns a page that looks like a normal page with a 200 OK HTTP status code. This can be confusing for users and search engines, as it appears that the page is still functioning properly when it is not.

To find soft 404 errors in Google Search Console, follow these 3 steps:

  1. Login to Google Search Console and select your website
  2. Click on the 'Coverage' report in the left-hand menu
  3. Look for any URLs labeled 'Soft 404' in the report and analyze them to determine the cause of the error.

Common causes include broken links, incorrect redirects, and deleted pages. Once you have identified the cause, you can take steps to fix the error and prevent it from happening in the future.

How to Fix Soft 404 Errors

If you encounter a soft 404 error and the page doesn't exist, set up a proper 404 or 410 error to notify users that the page is no longer available.

If the page does exist but isn't providing useful content, improve the content and reindex the webpage to avoid the soft 404 error.

If the page was moved, set up a 301 redirect to redirect users to the new URL and avoid the soft 404 error.

If the Page Doesn’t Exist: Set Up a Proper 404 or 410 Error

Setting up a proper 404 or 410 error page not only helps users navigate your website more easily, but it also signals to search engines that your website is well-maintained and trustworthy.

When designing your error page, it's important to keep in mind best practices for user experience. For example, your error page should include a clear explanation of what went wrong and how to get back on track. You may also want to include a search bar or links to popular pages on your site to help users find what they're looking for.

Additionally, it's important to make sure your error page design is consistent with the rest of your website's branding and style. 

Finally, it's worth noting that proper error pages can also have a positive impact on your SEO metrics, as they signal to search engines that your website is well-maintained and trustworthy.

If the Page Does Exist: Improve the Content and Reindex

In the previous subtopic, we discussed the importance of setting up a proper 404 or 410 error page when a page on your website doesn't exist.

But what if the page does exist, but is showing a soft 404 error? Soft 404 errors occur when a page is not actually missing, but the server is unable to find the content. This can negatively impact your website's usability, user engagement, and SEO strategy.

To fix a soft 404 error, the first step is to improve the content on the page. This can be done through content optimization, which includes conducting keyword research to ensure the content is relevant and using those keywords in a natural way throughout the page.

Additionally, consider updating the design and layout of the page to make it more visually appealing and user-friendly. To further improve user engagement, consider adding multimedia elements such as images or videos.

Finally, make sure the page is easy to navigate and that all links work properly. By improving the content and usability of the page, you can prevent soft 404 errors and improve your website's overall performance.

If the Page Was Moved: Set Up a 301 Redirect

You can easily redirect visitors to the new location of a moved page on your website by setting up a 301 redirect. This is a powerful redirecting strategy that allows you to transfer the authority of the original page to the new one.

The 301 redirect benefits your business in many ways, including maintaining a seamless experience for your users, avoiding broken links, and preserving your SEO ranking. When implementing a 301 redirect, it's important to make sure you don't make common redirect mistakes.

For example, using multiple redirects, redirecting to irrelevant pages, or not using proper URL redirection techniques can negatively impact your website's performance. To avoid these mistakes, you can use redirect testing tools to ensure that everything is working as intended.

This will help you to maintain your website's authority and ranking, while providing a better user experience for your visitors.

Frequently Asked Questions

Are soft 404 errors the same as regular 404 errors?

Soft 404 errors are often misunderstood as being the same as regular 404 errors. However, this is a common misconception.

From Google's perspective, a soft 404 occurs when a webpage returns a 200 status code, indicating that the page exists, but the content on the page suggests that it does not. This can have a negative impact on SEO, as Google may view the page as low quality or irrelevant.

Soft 404 errors can also lead to content duplication, which further harms SEO. To fix soft 404 errors, it's important to analyze user behavior to understand why visitors are landing on these pages. From there, you can take steps to improve the content and user experience, such as redirecting to a more relevant page or adding helpful information.

Can soft 404 errors lead to a penalty from search engines?

Soft 404 errors can lead to a penalty from search engines, so it's important to use webmaster tools to identify any on your site.

These errors can harm user engagement by providing a poor experience for visitors who encounter broken links or pages that don't load properly.

Custom 404 pages can help improve user engagement and prevent penalties as the Google algorithm takes into account the quality of a site's 404 pages.

By addressing soft 404 errors and improving your site's 404 pages, you can ensure a better experience for your users and avoid any negative impacts on your search engine rankings.

Are there any tools to help identify soft 404 errors on my site?

If you're looking for tools to help you identify soft 404 errors on your site, there are several options available.

One popular tool is Google Search Console, which can alert you to any crawl errors on your site, including soft 404s.

Other tools, such as Screaming Frog and Ahrefs, can also help you identify these errors.

Common causes of soft 404s include broken links and pages that have been deleted or moved without proper redirects.

These errors can have a negative impact on your SEO, as search engines may view them as low-quality content.

If you do find soft 404 errors on your site, troubleshooting tips include fixing broken links and setting up proper redirects.

Prevention strategies include regularly monitoring your site for errors and properly redirecting any deleted or moved pages.

Can soft 404 errors affect user experience on my site?

Soft 404 errors can have a negative impact on your website's user experience. When users come across a page that appears to be an error page, they can become frustrated and confused. This can lead to lost traffic, high bounce rates, and poor engagement.

Users may assume that your website is not trustworthy and move on to a different site. To avoid this, it's important to ensure that your website's pages are properly categorized and that appropriate error messages are displayed when necessary.

By doing so, you can provide a seamless user experience and keep visitors engaged on your site.

Is it possible to prevent soft 404 errors from occurring in the first place?

To prevent soft 404 errors from occurring on your website, there are several proactive measures you can take.

One prevention technique is to regularly check your website for broken links and fix them promptly.

Another error prevention strategy is to ensure that your website's URL structure is well-organized and easy to navigate.

Preemptive solutions can also be implemented, such as redirecting users to relevant pages when they encounter an error page.

Additionally, anticipatory strategies like monitoring your website's traffic and user behavior can help you identify potential soft 404 errors before they occur.

By taking these proactive steps, you can minimize the risk of soft 404 errors and improve the overall user experience on your website.