With so many different types of SEO analysis out there, it can be difficult to figure out what you need to focus on to get more attention from the search engines.
If you’re trying to make sense of the complex world of SEO, this article is for you!
I'm here to provide you with some helpful information on the different types of SEO analysis, so that you can make an informed decision when it comes to your digital marketing strategy.
When analyzing any website’s performance, a thorough keyword analysis should be completed first. This will help identify which keywords are performing well and provide insight into how they can be improved upon or expanded upon.
Content optimization focuses on ensuring all pages contain relevant information which is optimized for both search engines and users alike. Your website should include relevant images, videos, audio files and more. Each of these assets should also include the most relevant keyword within their meta descriptions. This is a little more about the technical side of SEO, but it’s important to understand the impact of using keywords within your content and assets.
Technical optimizations are focused on how the search engine search bots are consuming and categorizing your website. These bots look at various aspects such as site speed and mobile responsiveness to ensure that everything runs smoothly no matter what device or platform visitors use.
You'll also want to review and run your own reports frequently to make sure the bots are experiencing your site the way you intend them to.
Check out this article I wrote called "Types of SEO Reports".
Another part of technical analysis that has a higher likelihood to affect your SEO ranking factors, is making sure that page titles, meta descriptions, URL structure, etc., are properly formatted for maximum visibility.
As mentioned above the bots will be running an analysis on site speed and mobile responsiveness and more to determine how serious you are at maintaining a quality web experience.
Link building is so powerful because it signals that your domain is trusted by others on the web. The right backlink signals can give your domain a boost in authority ranking. These are important to track because too many backlinks from untrusted sources on the web or too many unrelated links from your site to another, may actually signal that you are not a trustworthy domain. As you can imagine, this will negatively affect your seo results. So be careful with linking and back linking.
Building authority through Search Engine Optimization also means that you need to watch the signals coming from social websites, forums, blogs and other types of sites where people engage with each other to share resources.
Ideally you want real people to find you valuable enough to share a link to your domain from their online profile. This signals to google and other search engines that your domain is relevant and valuable.
You can even buy social signals online to help give your domain a boost in data. Be careful when buying links like this because an abnormal spike in social signals may be considered spammy to the search bots. Of course this will have a negative impact on your domain authority.
SEO competitor analysis is a process where you look at the websites of your competitors in your industry and analyze what they are doing to optimize for search engine rankings.
It’s an invaluable tool for small and medium-sized businesses to understand the playing field and develop effective strategies to increase their visibility online.
Here’s why it’s important:
Ultimately, SEO competitor analysis is an essential tool for any small or medium-sized business looking to succeed in the digital age.
By understanding what tactics your competitors are using and how you can improve upon them, you can gain a competitive edge and increase your visibility online.
At the Joshua Studio, we believe SEO analysis is a key component of any successful digital marketing strategy.
So if you're looking to increase lead gen by 10x and prove product market fit, make sure SEO analysis is part of your go-to-market plan!
Need more help with your SEO? Take action today and start driving traffic and leads with our SEO Services. Let's do this!
