Tech & SaaS SEO

Brand Refresh

Darwin Ecosystem was a research and development firm in the IoT space working with cutting edge technology like Natural Language Processing, Machine Learning, and the Blockchain.

The butterfly represents a mathematical concept that we all know as "the butterfly effect", so it was important to keep this shape as the brand mark.

Anchoring the text with a bold font and a deeper blue brought a sense of established authority to the brand.

Web Design & WordPress Development

The biggest challenge was the messaging and how the website conveyed the brand message.

We reduced confusing terms, such as cognitive technology, was an important step in refining a message that would resonate with the addressable market.


Once the messaging was complete, we designed an entirely new website experience. The goal was to quickly educate investors, inventors, and technological innovators. The new website became an effective tool in building validity and trust among the target demographic.


We were also able to showcase innovations from the company's history which ultimately helped the evaluation & acquisition of the firm. 

Brand Refresh

Alliance App needed a simpler user experience and a go to market strategy. The first step was to simplify the logo and to slightly mute the navy blue. This may seem subtle, but the muted navy blue helped bring a sense of calm confidence to the brand identity.

Web Design & WordPress Development

After a complete reworking of the positioning and messaging strategy, we designed a brand new website from scratch.

This B2B & B2C brand needed their website to take the prospect through a unique journey no matter which segment they came from. We designed a brand new series of pages with a strategic funnel in mind. One of the many perks when working with a strategy-centric designer.